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Website building

Glossary: building websites and SEO

In short

Here, in simple words, are the terms business owners hear when they build a website: what a domain, hosting and SSL are, what SEO and a keyword are, and what structured data and llms.txt are.

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Website and infrastructure

Domain: the website's address, for example your-business.com. You buy it from a domain registrar and renew it every year. How to choose a domain.

Hosting: the server the website sits on. With BazSite hosting is included.

DNS record: a setting at the domain registrar that says where the domain points. An A record points to a server's address, and an MX record points email.

SSL (security certificate): what makes the website open with https and a padlock. Without it the browser warns visitors.

Backup: a copy of the website you can go back to. BazSite has daily backups.

SEO

SEO (organic search): everything that helps the website show up in the unpaid search results.

Keyword: what people type into Google, for example "accountant in Chicago".

Google title and description (Title, Meta description): the text that shows in the search result.

Internal link: a link from one page of the website to another page of the same website. It helps visitors and Google.

Sitemap: a file that lists all the website's pages for Google.

301 redirect: a permanent redirect from an old address to a new one, so you don't lose rankings.

Local SEO: showing up in searches by area. The guide to local SEO.

AI and structured data

Structured data (Schema): code on the page that explains to Google and AI assistants what's on it: a business, a service, FAQs, an article.

llms.txt: a file that sums up for AI assistants what the website is about and which pages matter.

robots.txt: a file that tells crawlers which parts of the website they may crawl.

AI assistant: a tool like ChatGPT, Gemini or Perplexity that answers questions. How to show up in their answers.

Measurement

Google Search Console: a free Google tool that shows which searches the website shows up for.

Google Analytics: a tool for measuring visits to the website. BazSite also has basic statistics with no cookies.

Conversion: an action we wanted the visitor to take, for example leaving details or tapping the phone number.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

What's the difference between a domain and hosting?

The domain is the address, hosting is the place the website sits. The domain points to the hosting with a DNS record.

Are SEO and Google ads the same thing?

No. SEO is showing up in the free results, and ads are paid results you pay for per click.

Website building guides

More on the site

Business website builderBuild a business website with BazSite: content, design, hosting and SEO in one place. Fill in 4 details, pick keywords and a design, and the website is live. 30 days free.AI website builderBuild a website with AI: it researches keywords, writes the content and designs, and you choose. A real website with hosting and a domain. 30 days free.Get a website fastNeed a website fast? With BazSite you fill in a questionnaire and the system writes, designs and builds the website. You fill in 4 details and pick keywords and a design, and the rest happens on its own.