BazSite
עברית Log in Sign up
Website building

SEO for small business websites

In short

SEO is the work that gets a website found on Google without paying for every click: knowing what customers search for, writing pages that answer them, and publishing new content on a steady schedule. On BazSite it's built into the website: keyword research before the build, an SEO score for every page, new articles every month and rank tracking, on plans with SEO from $19 a month.

Start 30 days freePlans and pricing

No credit card · then from $12 a month, hosting included

SEO in two minutes

When someone searches "plumber in Austin", Google shows the pages it thinks answer that search best. SEO (search engine optimization) is everything that helps Google see that your page is the answer: content that answers the question, a sound technical setup, speed, and signals from other websites that you're a real, trustworthy business. Organic results are free. You pay in time and consistency, not per click.

Four things that make the difference

  1. The right keywords. Not "lawyer", but "car accident lawyer in Phoenix". A specific search has less competition, and the person typing it already knows what they want.
  2. A page for every service. Every service is a different search. One page that tries to answer everything answers nothing well.
  3. New content, on a schedule. Articles that answer the questions customers ask before they buy. Every article is one more door into your website.
  4. A sound technical base. A title and description for every page, a fast mobile layout, a sitemap and structured data.

What BazSite does for you

WhatEvery websitePlans with SEO
Keyword research before the buildYesYes
Google titles and descriptions, sitemap, structured dataYesYes
Ready for AI search: llms.txt and a direct answer at the top of every pageYesYes
An SEO score for every page and a "help me fix" buttonYes
Alt text for every image in one clickYes
New articles every month, on keywords not yet on page oneYes
Google rank trackingYes

In WordPress, each of these is usually a separate plugin plus manual work. Here it's part of the website. See the full comparison: built in vs plugins.

How long SEO takes

In fields with little competition, sometimes a few weeks. In competitive fields, several months. Nobody can honestly promise a position on Google, and anyone who does should be asked how. What works: choose keywords you can win, write the best answer for them, and keep going every month.

Keep reading

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

Move an existing website, from any system Depending on the plan

From WordPress, Wix, Squarespace, Webflow or any other website: the system reads the pages, articles and images, keeps the addresses and redirects any address that changes, so your Google rankings stay. Keep the old look or upgrade it.

In WordPress: A migration plugin, and between different systems copying every page by hand and setting up redirects yourself.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

How much does SEO cost for a small business?

An SEO agency usually charges a monthly retainer. On BazSite, SEO is built into the plan, from $19 a month including the website, hosting and the monthly articles.

SEO or Google Ads?

Ads bring traffic from day one and stop when you stop paying. SEO takes time but keeps working. Most small businesses do best starting with SEO and adding ads when there's budget.

Can I do SEO myself?

Yes, and on a BazSite website most of the technical work already happens by itself. What's left for you: your Google Business Profile, customer reviews, and adding your own experience to the articles.

Do you guarantee first place on Google?

No, and nobody can honestly guarantee it. We build the right foundation, publish content on a steady schedule, and show you your rankings every month.

More on the site

Build your business website for freeBuild a business website for free: BazSite researches keywords, writes the content and designs the site, then it's live for 30 days with no credit card.AI tools for your WordPress siteA free WordPress plugin that adds interactive AI tools to your site: visitors answer a few questions and get a personal plan, and you get a lead. Free calculators, 60 free credits, plans from $19 a month.Business website builderBuild a business website with BazSite: content, design, hosting and SEO in one place. Fill in 4 details, pick keywords and a design, and the website is live. 30 days free.