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SEO for a new website: what to do in the first months

Updated November 7, 2026 · 2 min read

In short

A new website starts showing up on Google gradually, usually within weeks to months. In the first months: submit a sitemap in Search Console, open a Google Business Profile, build each page around one keyword, add content regularly, and get links from relevant places.

Why a new website doesn't show up right away

Google first has to find the website, crawl it, and then build up trust in it. A new website has no history or links yet, so at first it shows up mainly for specific searches, like the business name.

The first month

  1. Google Search Console. Verify the website and submit the sitemap (sitemap.xml). That way Google knows about every page.
  2. Google Business Profile. Essential for a local business, and it shows up on Maps and in searches by area. Link from it to the website.
  3. A keyword for each page. Each page aims at one search: "AC repair in Houston" on one page, "AC installation" on another.

The months after

  1. Regular content. An article or two a month that answer customers' questions. Google likes websites that are alive.
  2. Links. Professional directories, suppliers, partners and articles. A few quality links are worth more than many poor ones.
  3. Reviews. On your Google Business Profile. Ask happy customers.
  4. Tracking. Check every month which searches the website shows up for, and in what position.

What BazSite does for you

On plans with organic SEO: keyword research before the website is built, a title and description for every page, a sitemap and structured data, new blog articles every month and Google rank tracking. Your Google Business Profile and reviews are best managed by you, because only the business owner can verify it.

How long until you see results

In fields with little competition, sometimes within a few weeks. In competitive fields, months. The important thing is consistency: a website that's updated every month moves up, a website that's forgotten stays where it is.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

Do I need to pay Google to show up?

No. Organic results are free. Paying Google is for ads (Google Ads), which is a separate channel.

What is Search Console?

A free Google tool that shows which searches the website appears for, how many people click on it, and whether there are crawling problems.

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