What's built in and what needs a plugin
| What | In BazSite | In WordPress | In Wix and Shopify |
|---|---|---|---|
| SEO analysis and one-click fixes | An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click. (On plans with SEO) | An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself. | A checklist and recommendations, and you write the fixes yourself or with an app. |
| Descriptions (alt text) for every image | The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors. (On plans with SEO) | Writing them by hand, image after image, or yet another plugin. | Usually writing them by hand, image after image, or an app. |
| Change text in plain words | Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval. | Editing by hand in the block editor or a page builder. | Editing by hand in the editor. An AI tool helps word one text at a time. |
| Change the design in plain words | Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve. | CSS code, theme settings or a page builder. | Changing each element by hand in the editor, or code. |
| Ready for AI search (GEO) | Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote. | An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up. | Depends on the system, and usually takes manual setup. |
| New articles every month | The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that. (On plans with SEO) | Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings. | Writing by hand, or an AI tool for one article at a time. |
| Built-in catalogs | Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form. (Depending on the plan) | A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates. | In Wix: a collection and dynamic pages you connect yourself. Shopify is built for products. |
| A weekly website check-up | Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work. | A plugin or an outside monitoring service. | An outside service, or checking by hand. |
| Accessibility check | The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement. | An accessibility plugin or an outside scanner. | A basic tool or an app. |
What's wrong with plugins
A plugin isn't just another button. Every plugin is another company's code running on your website:
- Updates: each plugin updates separately, and one update can break another plugin or the theme.
- Speed: every plugin adds files to load, and the website gets slower, which hurts your Google ranking too.
- Security: a plugin that isn't updated is a common way into WordPress websites.
- Payment: many plugins are free only in their basic version, and the features you really need are in a separate subscription for each one.
- Manual work: even with a plugin, someone has to go in, run it, write and fix.
An example: a realtor
A realtor needs a listings page on the website: for each property a price, bedrooms, neighborhood, photos and a map, a page of its own and a list you can filter.
In WordPress: define a new content type and fields with ACF or Pods, build a template for the property page and a loop for the list in Elementor or another builder, and add a filter plugin. That's work for someone who knows the tools, and each of them needs updates.
In BazSite: open a listings catalog from a ready template, and the pages, the list, the filters and the map are already there. Adding a property is like filling in a form.
And what about changes?
In other systems you change text or design in the editor, element after element. In BazSite you can also write "shorten the services page" or "rounder buttons", see before and after, and approve.
When another system still fits
- When you need special development or a connection to an internal system our system doesn't have.
- When there's a team that already works with WordPress and maintains it.
- When you need an online store with a shopping cart: BazSite doesn't build stores right now, and a dedicated store platform fits better.