BazSite

How to get your business into the answers of ChatGPT and AI engines

Updated November 7, 2026 · 2 min read

In short

AI assistants like ChatGPT, Gemini and Perplexity answer questions like "who builds websites for small businesses" from what they find on the web. For them to mention your business, the website needs to answer customers' questions clearly, be open to crawling, and show facts that are easy to quote: what you do, where, and for how much.

How AI assistants choose what to mention

When an AI assistant searches the web to answer, it reads pages and looks for direct answers and clear facts. A page that answers the question in its first sentence, with precise details, is easier to quote than a general marketing page.

What to do on the website

  1. Answer straight away. At the top of every page, two or three sentences that answer the question. BazSite websites have a fixed place for this ("In short").
  2. A page for every important question. Price, process, comparison with alternatives, who it suits.
  3. Precise facts. Prices, service areas, response times. AI assistants like numbers.
  4. FAQs in your customers' language.
  5. Allow crawling. Don't block the AI assistants' crawlers in robots.txt, and add an llms.txt file that sums up the business.
  6. Structured data (Schema) that explains what the business is, its services and its FAQs.

What helps off the website

  • Mentions on other websites: articles, directories, professional associations.
  • Real reviews on Google and well-known websites.
  • Consistency: the same name, the same description and the same details everywhere.

What BazSite does automatically

Every website is built with a short answer at the top of its pages, FAQs, structured data, a sitemap and short addresses, and is open to AI assistants' crawlers. That doesn't guarantee a mention, nobody can guarantee that, but it's the foundation every AI assistant looks for.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

Can I pay to show up in ChatGPT's answers?

Not in regular answers. What works is clear, precise content on the website and real mentions on the web.

What is llms.txt?

A text file on the website that sums up for AI assistants what the business does and which pages matter. It's a fairly new proposal, and not every assistant uses it.

Is SEO for Google the same as for AI?

The foundation is similar: content that answers questions and a technically sound website. In AI, direct answers and facts that are easy to quote carry more weight.