BazSite

Local SEO: how to show up on Google when people look for a business in your area

Updated November 7, 2026 · 2 min read

In short

Local SEO is what makes a business show up when people search for a service in a certain area, for example "electrician in Phoenix". Google looks at three main things: how relevant the business is to the search, how close it is, and how prominent it is (reviews, mentions and a good website). A website with service and area pages, and an up-to-date Google Business Profile, are the foundation.

How Google picks businesses for a local search

  • Relevance: does the business do exactly what was searched for. A detailed service page on the website helps Google understand.
  • Distance: how close the business is to the searcher or to the area in the search.
  • Prominence: reviews, mentions on other websites, and a website Google trusts.

What to do on the website

  1. A page for each service, with the city or area in the title and the text, naturally.
  2. Name, address and phone identical everywhere: on the website, the Google profile and directories.
  3. A contact page with the service area, hours and a map.
  4. FAQs with the questions people in your area really ask.
  5. Structured data that explains to Google what the business is and where. In BazSite this happens automatically.

What to do off the website

  • A complete, up-to-date Google Business Profile.
  • Real reviews, and a reply to each one.
  • Listings in local directories and on professional association websites.

How long it takes

It depends on the competition in your area. In fields with little competition you sometimes see a change within weeks, and in competitive fields it takes months. Consistency matters more than any trick.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

Can I show up in several cities?

Yes, if you really serve them. A real page for each area, with relevant information, is better than identical pages that only swap the city's name.

Do I need to pay Google to show up on the map?

No. Organic local results are free. There are also paid ads, which is a separate channel.