BazSite

How to choose a domain for your business

Updated November 7, 2026 · 2 min read

In short

A good business domain is short, easy to spell when you say it on the phone, and close to the business name. A .com works everywhere, and a country domain (.co.uk, .ca, .com.au) signals that you're local. Buy it from a well-known domain registrar, in the name of the business or its owner, and connect it to the website with one setting.

Five rules for a good domain

  1. Short. Fewer words, fewer mistakes.
  2. Easy to spell. Say it on the phone. If you have to spell it out letter by letter, it's not the one.
  3. No hyphens or numbers if you can help it.
  4. Close to the business name, or the name + the field ("danalaw" if "dana" is taken).
  5. Not too close to another business, so you don't confuse people or run into trademarks.

.com or a country domain?

For most businesses .com is a safe choice: it's known everywhere. A country domain (.co.uk, .ca, .de, .co.il) shows that the business is local. If both are free, you can buy both and point one to the other.

Where to buy and in whose name

Buy from a well-known domain registrar. It's important that the domain is registered to you and in your own account, not to whoever built your website, so you always control it. Turn on auto-renewal.

Connecting it to the website

With BazSite you enter the domain in the website settings, add one record at your domain registrar, and the SSL certificate is created on its own. The full guide to connecting a domain.

And what about email?

Email on your domain (like office@your-business.com) looks more professional than a free address. You set it up with an email provider, and it doesn't interfere with the website.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

How much does a domain cost?

Usually somewhere between $10 and $20 a year, depending on the ending and the company.

Can I change the domain later?

Yes, but redirect the old one to the new one so you don't lose your Google rankings.