BazSite
Comparisons

A website or a Facebook and Instagram page: what your business needs

In short

A Facebook or Instagram page is great for staying in touch with existing customers and showing your work, but it hardly ever shows up when people search Google for a service, and it isn't yours: the network decides who sees what. A website shows up in searches, puts all the information in one place and belongs to you. Most businesses need both, and they work together.

No credit card · then from $12 a month, hosting and VAT included

The comparison

A social media pageA website
Shows up in Google searchesRarelyYes, for every service
Who's in controlThe social networkYou
Organized informationPosts by datePages by topic
CredibilityBasicMore professional
CostFreeA monthly plan
Good forOngoing contact, photos, storiesNew inquiries from searches

What a social page doesn't do

Someone who types "family photographer in San Diego" doesn't land on an Instagram profile. Even someone who's already heard of you and comes to check looks for prices, the process and FAQs, and doesn't always find them among the posts.

How they work together

  • On the website: links to your social networks.
  • On the networks: a link to the website in your bio and posts.
  • A popular post can become an article on the website, and bring traffic from Google over time.

When a social page is enough

For a business whose customers all come from referrals and the network itself, and don't search Google. In most fields that isn't the case.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

Can I show my Instagram posts on the website?

You can link to the profile and embed particular posts, but lasting content on the website itself is better.

If I have lots of followers, do I still need a website?

Followers are existing customers and acquaintances. A website also brings in people who haven't heard of you yet.