BazSite

Landing page or website: what your business needs

Updated November 7, 2026 · 1 min read

In short

A landing page is one page with one goal, usually for a paid campaign. A website is several pages that explain the business and answer questions, and it's what shows up on Google over time. A business that wants inquiries from searches needs a website. A landing page fits in addition, for an offer or a campaign.

The difference in short

Landing pageWebsite
GoalOne action (leaving details)Presenting the business and answering questions
PagesOneSeveral, and a blog
Ranking on GoogleVery limitedThe foundation of SEO
SuitsA paid campaign, an offer, an eventA lasting presence and inquiries from searches

Why a landing page alone isn't enough

Google shows pages that answer a specific search. One page can't answer "kitchen remodel cost", "bathroom remodel in Dallas" and "recommended remodeling contractor" all at once. A website with a page for each service can.

When you need both

When you run a paid campaign, a focused landing page with one offer converts better. But people who didn't leave their details will go looking for you, and expect to find a website. With BazSite you can add focused campaign pages to the website, in the same design and the same system.

Built into BazSite, no plugins

In WordPress, Wix and Shopify most of these take plugins or apps, each with its own settings, updates and fees, and most only work when someone runs them by hand. In BazSite they're part of the system, included in the plan and run on their own.

SEO analysis and one-click fixes On plans with SEO

An SEO score for every page and article, and with "Help me fix it" the AI writes the fixes themselves: the Google title and description, a missing paragraph, questions and answers. You approve each suggestion with a click.

In WordPress: An SEO plugin (like Yoast or Rank Math) that gives a score, and you write the fixes yourself.

Descriptions (alt text) for every image On plans with SEO

The system shows which images on the website are missing a description, and with one click the AI looks at each image and writes its description in the website's language, for Google and for blind visitors.

In WordPress: Writing them by hand, image after image, or yet another plugin.

Change text in plain words

Write "shorten the About page and add the opening hours", and see before and after for every part of the page. It works on the whole website at once too, and nothing goes live without your approval.

In WordPress: Editing by hand in the block editor or a page builder.

Change the design in plain words

Write "rounder buttons and dark blue headings", and see the page before and after, on desktop and on a phone, before you approve.

In WordPress: CSS code, theme settings or a page builder.

Ready for AI search (GEO)

Every website is open to the crawlers of ChatGPT, Claude and Perplexity, with an llms.txt file that sums up for them who the business is, how to reach it and what's on the website, and with structured data about the business, its questions and answers and its articles. Every new article opens with a direct answer, exactly what AI engines quote.

In WordPress: An SEO plugin (like Yoast) for structured data and llms.txt, and setting it up.

New articles every month On plans with SEO

The system picks topics from keywords that aren't on Google's first page yet, writes the articles and sends them to you for approval, or publishes on its own if you chose that.

In WordPress: Writing by hand, or an AI plugin that writes an article when asked, with no link to your Google rankings.

Built-in catalogs Depending on the plan

Listings for a realtor, treatments for a clinic, memberships for a gym: your own fields, a page for every item, a list with filters and a map. Adding an item is like filling in a form.

In WordPress: A content type with ACF or Pods, a loop built in Elementor and a filter plugin, each needing setup and updates.

A weekly website check-up

Once a week the system goes over the website and emails you about broken links, heavy images, pages without a Google title and a contact form that doesn't work.

In WordPress: A plugin or an outside monitoring service.

Accessibility check

The system goes over every page of the website against the accessibility standard (WCAG 2.1 AA) and shows what to fix: images without a description, colors without enough contrast, fields without a label and more. A color that fails is fixed with a click. Every website includes an accessibility statement.

In WordPress: An accessibility plugin or an outside scanner.

The full comparison: what's built into BazSite and what needs a plugin elsewhere →

FAQ

Is a landing page cheaper?

Usually yes, but it doesn't bring organic traffic. A website plan includes hosting, writing and SEO, so the comparison should include those too.

Can I connect the website to Meta Pixel and Google Analytics?

Yes, you can connect Google Analytics, Tag Manager, Meta Pixel and Clarity.