Step 1: what the website needs to achieve
Before you pick a tool, answer one question: what should a customer do after they land on the website? Call, send a WhatsApp message, leave their details or book an appointment. The answer decides how the website is built.
Step 2: prepare the materials
- The business name, field and service area
- Phone, email, address and opening hours
- A logo (if you have one)
- Real photos of the business, the team or your work
- A list of your main services
Step 3: decide which pages you need
For most small businesses these are enough: home, about, a page for each main service, FAQ and contact. A separate page for each service helps on Google too, because each service is a different search.
Step 4: pick a tool
- A drag-and-drop builder (Wix, Squarespace and similar): design freedom, but you do the writing and building yourself.
- WordPress: very flexible, but takes hosting, plugins and maintenance.
- An AI system like BazSite: answer a questionnaire, and the system writes, designs and builds. You approve.
Step 5: the content
Good website copy is short, clear and answers questions: what you do, for whom, where, roughly what it costs and how to get in touch. If the system writes for you, read it and add the details only you know.
Step 6: a domain
Buy a domain from a domain registrar (or use the one you have), and connect it to the website. With BazSite you get one instruction to set at the registrar, and the SSL certificate is created on its own. Details in the guide to connecting a domain.
Step 7: check before you launch
- Open the website on your phone and go over every page
- Tap the call and WhatsApp buttons
- Send an inquiry through the form and make sure it arrives
- Check there are no typos in the business name and phone number
